About HSG
How Hive Surface Group Is Different
Active Market Development
Traditional independent agencies usually work on commission and are paid when a sale closes. Without an upfront investment in market development, the focus is often on existing sales opportunities instead of the consistent work required to build demand.
Hive Surface Group is retained to actively develop the market before a sale happens. I regularly showcase materials, educate industry professionals, deliver samples, support specifications, follow projects, and market the brand locally.
This gives manufacturers a dedicated presence in Western Canada and gives architects, designers, developers, builders, general contractors, and fabricators a knowledgeable local contact for the brand.
About the Founder
Hive Surface Group was founded by Melissa Peters, a Vancouver, British Columbia-based sales and market development professional with over 15 years of experience in the building and development industry.
Melissa has worked closely with architects, designers, developers, builders, general contractors, fabricators, and real estate professionals, giving her a strong understanding of how products move from introduction to specification and into projects.
She created Hive Surface Group to help international manufacturers build a stronger presence in Western Canada through direct market development, industry relationships, and consistent local representation.
Melissa works as an extension of each manufacturer’s team, bringing its products directly to the design and building community through presentations, education, samples, specification support, marketing, and project follow-up.